Building Financial Futures Since 2019
From a small startup in Angeles to a comprehensive budgeting platform serving thousands of Filipino families. Our story is one of steady growth, learning from real user needs, and never losing sight of what matters most.
The Beginning: A Simple Spreadsheet Problem
Started when founder Maria Esperanza got frustrated with complicated budgeting apps that didn't work for Filipino families. She'd been helping friends create Excel budgets for years, but everyone kept asking for the same features. What began as a weekend project in a small co-working space in Angeles turned into something bigger when early users started sharing it with their extended families. By December 2019, we had 50 active users and realized we were onto something meaningful.
Growing Through Real Feedback
Hit 2,000 active users and learned some hard lessons about what people actually need versus what we thought they wanted. The pandemic taught us that budgeting isn't just about tracking expenses—it's about feeling secure when everything feels uncertain. We rebuilt our core planning tools based on hundreds of user interviews, added emergency fund calculators, and created guides specifically for Filipino households dealing with extended family financial responsibilities.
Finding Our Identity
Reached 8,500 users and finally understood what made us different. We weren't trying to be another flashy fintech app. Instead, we focused on long-term planning tools that work for real Filipino families—including those supporting parents, sending kids to school, and planning for major life changes. Launched our goal-tracking system and saw users planning everything from house down payments to children's college funds. This year taught us that slow, steady growth beats rapid scaling every time.
Looking Forward to 2026
We're not chasing the next big trend or promising to revolutionize anything. Our plans for the next two years are grounded in what our users actually tell us they need. We're working on family sharing features because so many households make financial decisions together. We're also developing educational resources specifically for young adults starting their first jobs—something that came up in nearly every user interview last year.
The goal isn't to become the biggest budgeting platform. It's to become the most useful one for Filipino families who want to build long-term financial stability without feeling overwhelmed by complicated features they'll never use. Sometimes the best way forward is simply doing what you do well, but doing it better.
Maria Esperanza
Founder & CEO
"The best financial tool is one you'll actually use consistently, not one that impresses you for a week and then gets forgotten."